Beer Community Steps Up Big During National Prostate Cancer Awareness Month to Help Men Facing the Disease
The Pints for Prostates campaign had a very busy September with events spread from California to Massachusetts. The beer industry and restaurant trade have really embraced the effort and helped us to use the universal language of beer to reach men with an important health message.
There are tons of people that provided support to pull the events off, including volunteers who have done everything from hang signs and collect donations to prepare marketing materials and blow up balloons.
Hosts for Pints for Prostates fundraising events during the month included E.B. Flatts in East Brookfield, Mass.; North Star Craft Brewery in Shasta Lake, Calif.; Foothills Brewery in Winston-Salem, N.C.; Rocco’s Café & Pizzeria in Chicago, Ill.; The Pub at Polaris Fashion Place in Columbus, Ohio; Blind Lady Ale House in San Diego, Calif.; The Villager Pub in Charlevoix, Mich.; and Olde Mecklenburg Brewery in Charlotte, N.C.
Pints for Prostates was also given booth space by the Brewers Association at the Great American Beer Festival in Denver, Colo., and by All About Beer Magazine for the World Beer Festival in Durham, N.C., which took placethis past weekend. Ben Carlisle from Alabama, a new homebrewer attending his first GABF, was the lucky kegerator winner at that festival, while Steve Baylus of North Carolina won the raffle at the WBF. All funds from the kegerator raffles go directly to help guys with prostate cancer.
The inaugural Denver Rare Beer Tasting to benefit the Pints for Prostates campaign was held at the Wynkoop Brewery during the GABF week and featured 24 great breweries. There were the 450 beer fans in the sold out crowd, including George Wendt, “Norm” of Cheers fame. Daniel Bradford, publisher of All About Beer Magazine, put a huge amount of energy and expertise into making the event enjoyable for beer lovers and a success for Pints for Prostates. Check out this video from Here for the Beer to see some of the event: http://www.hereforthebeer.com/pints-for-prostates-rare-beer-tasting-at-the-gabf/.
Funds raised at all of the events go to help the Us TOO Prostate Cancer Education and Support Network, a 501(c)3 charity that works with men with prostate cancer and their families.
I just happened to stumble upon this site, and learned for the first time that October is Prostate Cancer Awareness Month. I am now aware of that but it’s almost too late. I could have been drinking for a cause instead of just taste-testing Oktoberfest beers! We need MORE awareness, guys.
The reasons I even looked this up are a) I once had an enlarged prostate due a reaction to a medicine, so I had the PSA and such. I ended up researching it some and discovered the US Too site. I bitched a lot to my wife, but that’s all.
Then, I’m seeing all of the pink armbands, shoes, etc. that the NFL is using and, while I’m happy to support that cause in support of my sister, grandmother and friends, I just want to know how we can get equal billing?
Just go to the store, and everything has a pink wrapper. That’s great. Believe me when I tell you I value tits! They are all men think of!
But the girls need us, don’t they? How can we get blue merchandising and donation tie-ins? My wife tells me to do something about it, so tell me what I can do, besides donating money? Research is good, but you can see how getting the word out is important, considering I only learned of this “month” by happenstance.